05-03-2008, 18:57 |
Pitchfork to Launch Online Music TV Channel
"The 24-hour music network was such a great concept. What happened? Given music's nearly inexhaustible supply of notable artists and genres, there are no limits to how deeply it can be explored. But despite all the footage we've seen of high-profile rock and pop artists hitting their creative strides, similar documents of independent artists are far less accessible, if they exist at all.
In recent years, independent film networks have dedicated themselves to the respectful and intelligent treatment of classic and underground cinema. But independent music has never had a permanent home. So today, we're proud to announce the April 7 beta launch of Pitchfork.tv, the first-ever music video channel dedicated to documenting independent music as it happens. As a visual extension of the music coverage Pitchfork has provided for more than a decade, and a means of updating and advancing the music television format, the online channel will bring you closer to the artists you love, through original mini-documentaries, secret rooftop and basement sessions, full concerts, exclusive interviews, and the most carefully curated selection of music videos online.
In addition, Pitchfork.tv will become the first online video channel to screen full-length feature films, vintage concerts, and music DVDs free of charge. From the Pixies' 2004 reunion tour film LoudQuietLoud and Todd Phillips' notorious GG Allin documentary Hated, to Jimmy Joe Roche & Dan Deacon's acid-drenched visual art piece Ultimate Reality, Pitchfork.tv will highlight a different film each week in its entirety.
This content is just the beginning. With one of the web's largest, crispest, and highest-resolution displays, Pitchfork.tv truly invites full-screen viewing. And, with all content available on-demand, we're putting you in control of the music you want, how and when you want to see it. Soon, we'll add personal playlist capabilities, so you can watch all your favorites in a row. And later this year, as part of a massive redesign effort, Pitchfork.tv will integrate with its parent site, presenting innovations and further advancements to the world of online music journalism.
Like Pitchfork itself, Pitchfork.tv is an independent company with no investment dollars or special interests, allowing us the freedom and control to stay true to our creative vision. We've waited decades for a music channel that respects our intelligence and reflects our ideals. Now that the technology is here, we're finally able to do it the way that people who really care about music have always wanted to see it done."
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